{"id":486,"date":"2022-12-08T07:04:58","date_gmt":"2022-12-08T07:04:58","guid":{"rendered":"http:\/\/wp2.efforttech.com\/newwp\/colaz\/?p=486"},"modified":"2025-07-23T17:07:27","modified_gmt":"2025-07-23T14:07:27","slug":"how-to-use-website-personas-to-close-deals","status":"publish","type":"post","link":"https:\/\/smart.com.eg\/ar\/how-to-use-website-personas-to-close-deals\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0627\u062a"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2722 aligncenter\" src=\"https:\/\/smart.com.eg\/wp-content\/uploads\/2022\/12\/cdedfce-300x300.png\" alt=\"How to Use Website Personas to Close Deals\" width=\"300\" height=\"300\" srcset=\"https:\/\/smart.com.eg\/wp-content\/uploads\/2022\/12\/cdedfce-300x300.png 300w, https:\/\/smart.com.eg\/wp-content\/uploads\/2022\/12\/cdedfce-150x150.png 150w, https:\/\/smart.com.eg\/wp-content\/uploads\/2022\/12\/cdedfce-768x768.png 768w, https:\/\/smart.com.eg\/wp-content\/uploads\/2022\/12\/cdedfce-12x12.png 12w, https:\/\/smart.com.eg\/wp-content\/uploads\/2022\/12\/cdedfce.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h2>\n<h2><b>\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0627\u062a<\/b><\/h2>\n<p class=\"p3\">\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0641\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u0644\u064a\u0633 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class=\"p1\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0630\u064a \u064a\u062c\u0630\u0628\u0647\u0645<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">\u064a\u0636\u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0646\u0633\u062e\u0629 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u062a\u0635\u0645\u064a\u0645\u0647 \u0648\u062f\u0639\u0648\u0627\u062a \u0627\u0644\u0639\u0645\u0644 (CTAs) \u0645\u0635\u0645\u0645\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u064a\u0646 - \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0639\u0627\u0645\u0629<\/p>\n<hr \/>\n<h2><b>\u0644\u0645\u0627\u0630\u0627 \u062a\u064f\u0628\u0631\u0645 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\u0645\u0646 \u064a\u064f\u062e\u0627\u0637\u0628\u0647.<\/p>\n<p class=\"p3\">\u0647\u0630\u0627 \u0647\u0648 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u062a\u0645\u0643\u0646\u0647 \u0634\u062e\u0635\u064a\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628.<\/p>\n<p class=\"p4\"><b>\u064a\u0633\u0627\u0639\u062f\u0648\u0646\u0643:<\/b><b><\/b><\/p>\n<ul>\n<li>\n<p class=\"p1\">\u0635\u064a\u0627\u063a\u0629 \u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0631\u0633\u0627\u0626\u0644 \u0630\u0627\u062a \u0635\u062f\u0649<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a \u0623\u0648 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u0627\u062e\u062a\u0631 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648CTA \u0627\u0644\u062a\u064a 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\u0628\u0646\u0627\u0621 \u0634\u062e\u0635\u064a\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/b><\/h2>\n<h3><b>1. \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<\/b><\/h3>\n<p class=\"p3\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644:<\/p>\n<ul>\n<li>\n<p class=\"p1\">\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062c\u0648\u062c\u0644<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u0631\u0624\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0627\u0639\u0644\u0627\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u0633\u062c\u0644\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0623\u0648 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">\u0642\u0645 \u0628\u062a\u0642\u0633\u064a\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u062d\u0633\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0627\u0644\u062f\u0648\u0631\u060c \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0636\u0627\u062a.<\/p>\n<p class=\"p3\">\ud83d\udccc <a href=\"https:\/\/smart.com.eg\/ar\/persona-guide\/\">Check our persona creation guide<\/a><\/p>\n<h3><b>2. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/b><\/h3>\n<p class=\"p3\">\u062a\u0639\u0645\u0644 \u0645\u0639\u0638\u0645 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\u0645\u0633\u0627\u0639\u062f\u0647 \u064a\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0641\u0646\u064a\u0629<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>\u0627\u0644\u0645\u062a\u0634\u0643\u0643<\/b><\/span>:\u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u062f\u0644\u0629 \u0648\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0645\u0641\u0635\u0644\u0629<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">\ud83c\udfaf \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u062f\u0627\u062e\u0644\u064a: <a href=\"https:\/\/smart.com.eg\/ar\/digital-strategy\/\">Explore our digital strategy consulting<\/a><\/p>\n<h3><b>3. \u0645\u062d\u0627\u0630\u0627\u0629 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0645\u0639 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a<\/b><\/h3>\n<p class=\"p3\">\u064a\u062c\u0628 \u0631\u0628\u0637 \u0643\u0644 \u0635\u0641\u062d\u0629 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\u062a\u062a\u063a\u064a\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0623\u0648 \u0627\u0644\u0645\u0635\u062f\u0631.<\/p>\n<p class=\"p3\">\u0623\u0645\u062b\u0644\u0629:<\/p>\n<ul>\n<li>\n<p class=\"p1\">\"\u0627\u062d\u062c\u0632 \u0639\u0631\u0636\u064b\u0627 \u062a\u0648\u0636\u064a\u062d\u064a\u064b\u0627 \u0645\u062c\u0627\u0646\u064a\u064b\u0627\" \u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0642\u0645\u0639 \u0627\u0644\u0633\u0641\u0644\u064a<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\"\u0642\u0645 \u0628\u062a\u0646\u0632\u064a\u0644 \u062f\u0644\u064a\u0644\u0646\u0627 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\" \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0641\u064a \u0623\u0639\u0644\u0649 \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">\u0631\u0627\u0628\u0637 \u062e\u0627\u0631\u062c\u064a <a href=\"https:\/\/unbounce.com\/product\/smart-traffic\/\" target=\"_blank\" rel=\"noopener\">Try Unbounce Smart Traffic<\/a><\/p>\n<hr \/>\n<h2><b>\u0645\u062b\u0627\u0644 \u062d\u0642\u064a\u0642\u064a: \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0645\u0644<\/b><\/h2>\n<p class=\"p3\">\u0623\u062d\u062f \u0639\u0645\u0644\u0627\u0626\u0646\u0627\u060c \u0648\u0647\u064a \u0634\u0631\u0643\u0629 \u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 (SaaS) \u0645\u0642\u0631\u0647\u0627 \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u060c \u0643\u0627\u0646 \u0644\u062f\u064a\u0647 \u0645\u0639\u062f\u0644 \u0627\u0631\u062a\u062f\u0627\u062f \u0645\u0631\u062a\u0641\u0639 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u062e\u062f\u0645\u0627\u062a\u0647. \u0628\u0639\u062f \u0623\u0646 \u0642\u062f\u0645\u0646\u0627 \u062b\u0644\u0627\u062b \u0634\u062e\u0635\u064a\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0635\u0645\u0645\u0646\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 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\u064a\u0643\u0641\u064a \u0648\u062c\u0648\u062f 2-4 \u0634\u062e\u0635\u064a\u0627\u062a<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0644\u0634\u062e\u0635<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">\u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643: \u0648\u0627\u0635\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631. \u062a\u062a\u0637\u0648\u0631 \u0634\u062e\u0635\u064a\u0627\u062a\u0643 \u0645\u0639 \u0646\u0645\u0648 \u0623\u0639\u0645\u0627\u0644\u0643 \u0648\u062c\u0645\u0647\u0648\u0631\u0643.<\/p>\n<hr \/>\n<h2><b>\u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629<\/b><\/h2>\n<p class=\"p3\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u0625\u0628\u0631\u0627\u0645 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\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621\u061f <a href=\"https:\/\/smart.com.eg\/ar\/contact\/\">\u0627\u062a\u0635\u0644 \u0633\u0645\u0627\u0631\u062a \u0627\u064a\u0646\u0648\u0641\u064a\u0634\u0646<\/a> \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062f\u0642\u064a\u0642 \u0645\u062c\u0627\u0646\u064a \u0644\u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0634\u062e\u0635\u064a\u0629.<\/p>","protected":false},"excerpt":{"rendered":"<p>How to Use Website Personas to Close Deals In the world of digital marketing, understanding your audience isn\u2019t optional\u2014it\u2019s foundational. If your website is struggling to convert visitors into leads or paying customers, chances are you\u2019re not speaking directly to the right people. That\u2019s where website personas come in. At Smart Innovation, we help startups [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_view_id":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[70,65,67,73,68,72,66,71,69,64],"class_list":["post-486","post","type-post","status-publish","format-standard","hentry","category-our-blog","tag-b2b-sales-strategy","tag-buyer-personas","tag-closing-deals","tag-conversion-optimization","tag-customer-segmentation","tag-digital-marketing-strategy","tag-sales-funnel-optimization","tag-smart-innovation","tag-website-personalization","tag-website-personas"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/smart.com.eg\/ar\/author\/site\/"},"uagb_comment_info":18,"uagb_excerpt":"How to Use Website Personas to Close Deals In the world of digital marketing, understanding your audience isn\u2019t optional\u2014it\u2019s foundational. If your website is struggling to convert visitors into leads or paying customers, chances are you\u2019re not speaking directly to the right people. That\u2019s where website personas come in. At Smart Innovation, we help startups&hellip;","_links":{"self":[{"href":"https:\/\/smart.com.eg\/ar\/wp-json\/wp\/v2\/posts\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smart.com.eg\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smart.com.eg\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smart.com.eg\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smart.com.eg\/ar\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":0,"href":"https:\/\/smart.com.eg\/ar\/wp-json\/wp\/v2\/posts\/486\/revisions"}],"wp:attachment":[{"href":"https:\/\/smart.com.eg\/ar\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smart.com.eg\/ar\/wp-json\/wp\/v2\/categories?post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smart.com.eg\/ar\/wp-json\/wp\/v2\/tags?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}